Edric Tse
Chief Product Officer at Neopets
Rambhatla Dhananjay Kumar
Player experience Manager at Scopely
April Laws
Lead Social Media & Community Manager at Wooga
Claudia Pons
Community Manager of Monopoly GO! at Scopely
Explore Jeff Parsley's journey as the February Player Insights Champion, recognized by Affogata for his data-driven approach to game improvement through player feedback.
Jeff Parsley
Global Community Manager of EA Sports
Lilian McDowell
CRM Manager at Sciplay
Explore Oyku Kural's journey as the October Player Insights Champion, recognized by Affogata for her data-driven approach to game improvement through player feedback. Gain insights into the role of player input and its impact on community growth, content, and environmental initiatives.
Oyku Kural
Community Manager at Supercell
Affogata's Player Insights Awards honor leaders committed to data-driven game improvement through player feedback.
Jens Schirmer
Senior Community Manager at Scopley
Meet Jeff Braddock, EA's Global Community Manager for skate., recognized for leveraging player insights to elevate game development.
Jeff Braddock
Global Community Manager of skate at EA
Muriel Goldstein
Community & CRM Lead at PLAYSTUDIOS
How does player feedback impact product decisions and how yo choose what feedback to implement? Hello and welcome to Affogata’s podcast: Let’s talk customer feedback. We had the pleasure of hosting Rizwana Rahman, Technical lead product manager at Intel. Her career started as an engineer. Her interest to leverage her engineering, analytical and creative skills led her to opportunities where she saw the products at the cusp of engineering, design, product, and marketing end. She has had the privilege of experiencing different industries including automotive, finance, appliances, healthcare, and gaming as she was given opportunities at Siemens, Barclays Wealth Americas, GE, Sony, and now Intel. Each of these experiences is super valuable to her as she learned at each of these organizations about product development, processes, and how customer needs are met.
The story takes place in the year 2213. The player is thrown into the frozen waters of this newly discovered planet, by an explosion from the research facility in which they were installed. The blast destroyed the facility and killed nearly all members in it, leaving the player to survive in the cold waters of the unknown planet. And… this is just the beginning of Dylan’s game ‘Don’t feed the bottom’ which he is currently working on and working on its soundtrack, concept, writing, and storyline.
Hello and welcome to Affogata’s podcast: Let’s talk customer feedback. We had the pleasure of hosting Philip Hubner, Chief Business Development Officer at Challengermode. We usually have the pleasure of hosting game developers, designers, or product and marketing managers at gaming companies who talk about how they leverage player feedback in their day-to-day job and the importance of listening to player feedback.
Play your game to a better world. How does that sound? Playing games and immersing them through VR is always fun, but what if you can also do that by learning about sustainability and the importance of having a clean ocean? That’s the idea behind David Andrade’s game ‘Blobkin Blaster’, which was released last year.
They say it is more difficult to stay at the top than to get there. And such is the case with four of the leading gaming brands that all reached, and still claim, massive success within their extremely competitive market. They, namely Fortnite, Call of Duty, Apex Legends and PUBG, are all leaders within the Battle Royale gaming genre and have recorded enormous revenues as their brands are played, and enjoyed, by millions of gamers.
As more and more video game releases continue to hit the market in 2022, including Elden Ring which took six years to produce as well as Lego Star Wars, the video game industry expects another boom year in both excitement and sales. But with the launch of many new video games comes the realization that the market becomes even more crowded, and the bar is raised yet again on all aspects, including games' complexity levels, design, story, and character features. Online game services, PC gaming, and hardware manufacturers as well as streaming companies, are also raising the bar in terms of trying to figure out their customer experience in this billion-dollar market.
Collecting coins in a video game is nothing new. In the ever-popular Nintendo’s Super Mario bros. video game series, coins can be found in every level, and the player can collect them as they spawn from blocks or as they float in the air. The coins' worth varies, as their collection can grant the game characters extra lives. In other versions, they simply increase the player’s score, speed, and recovery times, or can be used to purchase items.
As game designers ponder audience targeting for new games, players’ feedback can come to their rescue Focusing on best practices while also attempting to minimize financial risks is always on the table for game developers. The stakes are always high for planning a great new game. But among all aspects to consider, game designers have to take into account their age targets, and on several occasions make tough choices when it comes to character, story, and action issues. It is usually the USA 10-14 age category that raises the most challenges since it falls under the sensitive ESRB rating system’ guidelines, and certain decisions can make or break a game’s ratings.
What matters more? Quantity or quality? Well, how about combining the two for a better understanding of your player community? Nothing will complete better your gaming analytics than adding your player community voice to the mix.
A cross-functional team is a group of a company’s employees, each with different expertise, working towards a common goal. They may also use outsourced consultation but mainly work internally and usually come from the marketing, sales, team, product, finance, and customer service departments.
